How to Bargain in Moroccan Souks: Tips from Locals
Master the Art of Moroccan Bargaining
Shopping in Moroccan souks without bargaining is like eating a tagine without spices – you’re missing the essential experience! Here’s how to haggle like a pro.
Understanding the Bargaining Culture
Bargaining isn’t just about getting a cheaper price – it’s a social ritual, a game, and a form of communication. Vendors expect it, enjoy it, and respect customers who engage properly.
The Golden Rules
1. Never Accept the First Price
The initial asking price is always inflated, often by 50-300%. It’s the starting point for negotiation, not the real price.
2. Know What Things Are Worth
Do some research before shopping. Visit fixed-price shops first to get an idea of fair prices. Quality varies enormously.
3. Start at About 30-40% of the Asking Price
This gives room to negotiate upward while still getting a good deal. If the seller immediately accepts your first offer, you offered too much!
4. Be Prepared to Walk Away
The “walking away” technique is powerful. If you can’t agree on price, politely leave. Often the seller will call you back with a better offer.
5. Stay Friendly and Enjoy It
Bargaining should be fun, not confrontational. Smile, joke, have tea if offered. The experience is as valuable as the purchase.
Step-by-Step Bargaining Process
- Browse casually, show mild interest
- Ask the price (knowing it’s inflated)
- Act surprised at the high price
- Mention you’ve seen similar items elsewhere
- Make your counter-offer (30-40% of asking)
- The seller will come down, you go up slightly
- Meet somewhere in the middle (50-60% of original)
- If stuck, start to walk away
- Close the deal with a handshake and smile
What NOT to Do
- Don’t bargain if you’re not interested in buying
- Don’t get aggressive or angry
- Don’t mention your agreed price to other vendors
- Don’t compare prices out loud in front of the seller
- Don’t feel guilty – fair bargaining benefits everyone
Fair Prices (Approximate Guidelines)
- Leather bag: 300-500 MAD ($30-50)
- Small rug: 500-1500 MAD ($50-150)
- Ceramic tagine: 50-150 MAD ($5-15)
- Silver jewelry: varies by weight
- Leather slippers (babouche): 80-150 MAD ($8-15)
Pro Tip
Want to shop without the hassle? Our guided medina tours include shopping assistance from locals who know the fair prices and best quality shops.
